Enterprise CRM & WMS Platform Case Study: Dekkproff Tire Industry Management System

Project Overview

Dekkproff is one of the leading tire service companies in Norway.

Logicnord developed and continues to support a fully customized SaaS platform combining CRM, warehouse management, logistics and retail operations into a single enterprise system.

The partnership has been ongoing for more than 8 years - during which the platform evolved together with the client's business.

At the start of the collaboration, the company operated only a few locations. Today, Dekkproff has expanded to around 30 service points across Norway.

The system powers all core business operations - enabling fast, efficient service in a highly time-sensitive environment.

Project Summary

Industry: Tire Industry / Retail / Logistics
Platform: Web, Mobile Apps (iOS, Android)
Services: Custom Software Development, Mobile App Development
Technology: SaaS platform, backend systems, AI modules
Integrations: Vegvesen, POS systems, Continental, NDI, Amring
Project Type: Enterprise CRM + WMS + Retail Platform
Duration: 8+ years ongoing development

About the Project

Dekkproff operates in a high-speed retail and service environment where operational efficiency is critical.

The company functions similarly to a "McDonald's of the tire industry" - where customers expect extremely fast service and minimal waiting time.

To support this model, a fully integrated SaaS system was developed to manage all business operations in one place.

The platform includes:

Customer and order management
Warehouse and inventory systems
Supplier integrations
Pricing, discounts and margins
Tire storage (dekkhotel) management
Service sales and operational workflows
Insurance product sales and management
POS and cash register integrations
Operational scheduling

A key innovation is automation and AI-driven decision-making across multiple parts of the system.

The Challenge

Managing complex warehouse and inventory operations
Integrating CRM, WMS, POS and service workflows into one system
Supporting large product catalogs and supplier integrations
Designing workflows optimized for extreme speed
Reducing service time from minutes to seconds
Supporting rapid business growth and multi-location scaling
Predicting demand and optimizing stock levels

Our Approach

Logicnord developed the platform iteratively over more than 8 years - continuously adapting it to business growth and operational needs.

A strong focus was placed on automation, AI and performance optimization.

Key priorities included:

Minimizing manual data entry
Automating vehicle identification and product selection
Integrating external systems (vehicle registry, suppliers, POS)
Building scalable SaaS architecture
Implementing AI-driven inventory and planning systems

Related Logicnord services include:

The Solution

The Dekkproff platform is a fully integrated SaaS system that enables:

Management of customers, suppliers and inventory
Warehouse and logistics operations
Service and product sales
Insurance sales and management
POS and payment processing integration
Pricing, discounts and margins
Order processing and delivery coordination
Working hours and operational scheduling

Key automation and AI features include:

License plate scanning for instant vehicle identification
Integration with Norwegian vehicle registry (Vegvesen)
Automatic detection of vehicle specifications
Automated tire and rim selection
AI-based buying pattern analysis
Demand forecasting for inventory optimization
Automatic identification of high-demand tire products

The system integrates with major suppliers:

Continental
NDI
Amring

The platform includes multiple applications:

Manager application for operational control
Warehouse application for inventory and logistics workflows

Key Platform Features

CRM system for customer management
Warehouse and inventory management system (WMS)
Supplier integrations (Continental, NDI, Amring)
POS and cash register system integration
Vehicle identification via license plate scanning
Integration with Vegvesen vehicle registry
Automated tire and rim selection
AI-based inventory planning and demand forecasting
Service sales and workflow management
Insurance product sales and management
Dekkhotel (tire storage system) with lifecycle tracking
Order processing and logistics coordination
Pricing, margins and discount management
Operational scheduling and working hours
Manager and warehouse mobile applications
Fully integrated SaaS platform

Architecture & Engineering Insights

The platform is built as a scalable SaaS system supporting multiple locations and high-throughput operations.

Core components include:

Centralized backend system for business logic and data
CRM, WMS and POS modules integrated into a single platform
AI modules for demand prediction and decision support
Mobile applications for managers and warehouse staff
Integration layer for suppliers, POS systems and external services
Vehicle data integration via Vegvesen
High-performance architecture optimized for speed

A key engineering focus was reducing interaction time - ensuring that operations are completed in seconds rather than minutes.

AI-driven automation further reduces manual work and improves operational efficiency.

Results

The Dekkproff platform enables the company to manage all core business operations through a single integrated system.

The platform achieved:

Growth from a few locations to ~30 service points
Average customer service time reduced to ~60-90 seconds
5-10% improvement in inventory efficiency through AI demand forecasting
Significant reduction in manual data entry
Seamless integration with suppliers, POS systems and external services
Scalable SaaS architecture supporting long-term growth

The solution delivers:

Faster customer service and reduced waiting times
Increased revenue through service and insurance sales
Optimized stock management and reduced inventory waste
Improved warehouse and logistics efficiency
Centralized control over all business operations

The long-term partnership demonstrates how custom enterprise software and AI-driven systems can directly drive business growth, efficiency and competitive advantage.

What the Client Says

"Their combination of technical depth and practical business thinking was particularly valuable."

Rafal Beleninik

CEO, Dekkproff AS

More verified client reviews available on Clutch

Frequently Asked Questions

What is a CRM and WMS platform?

A CRM and WMS platform combines customer relationship management with warehouse management tools, allowing businesses to manage customers, inventory and logistics within a single system.

Who developed the Dekkproff platform?

The platform was developed and is maintained by Logicnord, a custom software development company specializing in enterprise systems and SaaS platforms.